Of course, we already know who’s Vilfredo Pareto. According to Wikipedia, he was an Italian economist who developed the principle named after him by observing that 20% of the peapods in his garden contained 80% of the peas. Applied to blogging, Roel Jan Manarang asserted that 80% of the result come from 20% of the effort. He meant to say that 80% must be dedicated to a blogger’s marketing efforts while 20% must be devoted to content creation.
On December 5, 2015 at #iblog11, a question was raised: Is it really 80-20? Sonnie Santos contended that content creation and marketing efforts must be 50-50. “Because when we say 80-20, it might backfire later on because the content might suffer,” he proffered. Logically, a content created haphazardly and marketed many times might not bring the desired result.
As I was listening during the Q&A portion where the Pareto Principle was brought up, I observed a pattern. There seems to be a missing formula.
When we talk about the Pareto’s Law or the 80-20 Principle, we could NOT discount the importance of the Parkinson’s Law. Again, according to Wikipedia, this law was articulated by Cyril Norcote Parkinson. The adage states that work expands so as to fill the time available for its completion. Meaning to say, a blogger must shorten his work time to be able to focus on the important. “This is,” according to Manarang, “to avoid doing the wrong things.” Therefore, the Pareto’s Law or the 80-20 Principle and the Parkinson’s Law must bind each other in marriage.
Parkinson’s Law – shorten work time to be able to focus on the important
Pareto’s Law (80-20 Principle) – focus on the important to be able to shorten work time
To wrap it up, keep in mind this lesson from Tim Ferriss as you do your content creation and marketing efforts today:
Identify the few critical tasks which contribute most to your income and schedule these to be completed with very short and clear deadlines.
I’ll end this post with a revelation: #iblog11 was a success!
Author: Aries Chan
I’m Aries Chan, a Digital Marketing Strategist. I provide holistic digital marketing strategy for personal and corporate brands. It’s high time to position your brand for success!